Search Engine Optimization
SEO is What Makes Websites Perform
Effective SEO involves much more than simply designing your website’s content and structure. Optimizing for search allows various search engines to catalog and display your website to the most relevant crowd.
In order to make effective use of SEO, you must use keywords appropriately, use a clear page title, include appropriate headings and subheadings, ensure that images are properly optimized and, most importantly keep your website both performant and accessible for mobile devices. Nowadays, more and more people are using their phones to search online, and having a mobile-optimized website allows you to capitalize on this market. A broader reach goes a long way.
However, that is only the beginning. Once all that is in place, the real SEO work starts. For starters, SEO is not a one time deal. it is an ongoing and labor-intensive process. Search engines are comprised of ever-changing and evolving parts and algorithms, and SEO professionals need to make sure the website is always compliant with the new search engine rules and requisites.
The landscape of SEO is never stagnant. Sometimes, rules change so drastically that websites can be punished for practices that were once perfectly acceptable.
Overall, SEO is an important part of running a successful website. By optimizing your website for search, and doing everything we can to keep it compliant, we can help make sure it appears higher in search engine rankings and makes a good impression on people who visit it. In a sea of search, our goal is to make sure you always hit your mark.
Understanding the SEO Lingo
Proper and effective SEO is comprised of many different tasks on and off site, involving ever-changing platforms and search engine algorithms. In other words- SEO never a done deal. It is an ongoing process. At Eclair Network, we understand that on-site SEO, off-site SEO, and local search optimization are fundamental to all types of websites, but especially local businesses websites in order for them to perform well. We will evaluate your current web presence, detect areas that need improvement, and focus on the approaches that give your website a chance to rank higher in search engine results and continue to drive traffic for as long as you choose to work alongside us.
On-site SEO
On-site SEO is focused on optimizing the content and structure of your website. This includes adding keywords into your titles, headings, and page URLs to ensure that you’re targeting the right search terms. You should also pay attention to meta descriptions, image tags, internal links, and other elements that can help make sure potential visitors are able to find your site.
Technical SEO
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. It involves making sure that search engines can effectively understand, crawl, and index your webpages. This type of SEO has nothing to do with the actual content of the site or with website promotion. The goal of technical SEO is to improve the technical aspects of a website in order to increase the rankings of its pages in the search engines.
Off-site SEO
Off-site SEO involves optimizing links to your website from other websites and social media. Search engines use backlink profiles as an important signal to determine the relevance and trustworthiness of your website. Link building involves building relationships with autoritative sites, businesses, local media and influencers to get your site mentioned and linked to from relevant content and placements.
Local SEO
Local search optimization is a must if you’re targeting local customers. It includes having your address, phone number and contact information prominently displayed on your website, having factually correct, optimized business profiles on websites like Google, Yahoo and Bing, as well as consistent business NAP (Name, Adress, Phone Number) information throughout all your social media profiles, business listings and citations.
Frequently Asked Questions About SEO
What is the importance of SEO for small local businesses like mine?
SEO helps small local businesses rank higher in local search engine results, increase their online visibility within the areas they serve, drive relevant organic traffic to their websites, drive traffic to your actual place of business, and ultimately generate more leads and sales.
How long does it take to see results from SEO efforts?
The time required to see noticeable results from SEO varies depending on factors such as the competitiveness of your industry, the quality of your website, and the strength of the SEO strategy. It also relies heavily on ever-changing search algorithms finding and crawling your pages and offsite information about your business, and determining whether or not your site and pages should be indexed and served in search results. While you might see some improvements in a few weeks, it may take anywhere from 3 to 6 months — or even longer — for significant improvements in search rankings and organic traffic.
How do you go about creating an effective SEO Strategy for my business?
An effective SEO strategy starts with a full evaluation of your current SEO status. We will take a look not only at your website design, speed, usability, content relevance and rankings, but we will also evaluate your entire web presence, including:
- Your Citations and local listings
- Your Google and Bing Business Listings
- Social Media Profiles
- Back link profile
We will do that free of charge for every new customer. We will then create a strategy and provide an SEO package that fits your needs and budget.
How do you choose the right keywords for my business?
While keyword research is an essential part of any SEO strategy, the future of search is migrating towards AI-powered search platforms that are already able to detect the user’s intent behind their search query. It is more important to provide relevant content on your website than to stuff it with keywords. To select the right keywords, we focus on understanding your target audience, their needs, and the search terms they are likely to use to ensure that your website content is aligned with your business goals, and that it has the potential to drive targeted traffic.
How much do SEO services cost for small local businesses?
The cost of SEO services varies widely depending on factors such as the scope of work, the experience of the SEO agency, and the specific needs of your business. At Eclair network we offer SEO packages, individual a-la-carte SEO services and hourly rates. We will find a way to fulfill your SEO needs and fit your budget.
It’s essential to discuss your budget. We will also provide periodic reports so you will know your ROI from every effort and will be able to make informed decisions about your marketing on a monthly basis.